© Copyright FOS Fashion Marketing
F.O.S was formed in 1999 and was the brainchild of current owner Chris Foster-Orr. Originally representing both men’s and ladieswear, F.O.S switched to just being a ladies wear fashion agency in 2004.
Since then, F.O.S has gone from strength to strength and is now arguably the leading fashion agency of its kind, representing several well known and sort after brands from very prestigious and vast, contemporary showrooms in South Kensington, London SW7. Currently running with six brands, F.O.S aims to run at full capacity with eight brands by July 2022.
Our approach and philosophy for a multi-brand agency is unique and original which has gained us a tremendous amount of PR in the trade press since we formed in May 1999. Our philosophy is a ‘million miles away’ from the old agency approach, which is to pick up a phone, ring a contact, make an appointment, sell a collection, and relax between seasons – job done!
With each brand that we represent they must share our conviction, hunger and desire to build a brand, and not just ‘sell a collection’ twice or four times a year. There is a huge difference. To build a brand, you must not just be selling a collection, but the very ethos of a brand, the image and of course the concept. That is why the starting point is so very important – the showrooms. At F.O.S we have invested a large amount of money to portray a high profile image, very much in keeping with the brands we represent. It is so important to build a visual image. As is often the case in retail as well, too many agencies and brands underestimate the power of this type of marketing i.e. creating the right environment.
Power comes from a synergy across various areas of marketing – merchandising, advertising, corporate identity, packaging and so on. Each showroom must create the right atmosphere for each brand, the furniture and fittings must relate to the product as well as to the way in which it is displayed. In this respect the criteria of the agent/brand in relation to the retailer is exactly the same as the retailer’s criteria in relation to the consumer. To conclude, at F.O.S our philosophy is to sell a concept, to sell an image and not just to sell a collection. Our philosophy is to build firm foundations, to build retail partners and not just to sell to all. Our philosophy is to grow a business, to grow a brand and not just to chase turnover. We believe in hard work. We believe in working in an ethical way and we believe in achieving results!
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